Identity
A mark that holds both books.
International (the globe), real estate (the column and the plan), equities (the horizon line). Navy and ivory — no gilt, no noise.
Lockups
Wordmark
Primary lockup
Ivory field. Stationery, plans, light surfaces.
Reverse lockup
Navy field. Night photography, covers, dark UI.
Horizontal lockup
Letterhead, site header, documents.
Devices
Monogram, seal, crest
Monogram
Globe meridians and an architectural stem. The working mark.
Seal
Floor plan over a globe grid. Certificates, closings, the company chop.
Crest
Globe, column, elevation, market line. The diversified mandate in one device.
Construction
The G
The letter is drawn as a globe with an architectural stem: meridians for international holdings, a column and pediment for real property, a horizontal bar for the market. It is a seal, not a startup glyph.
- Color: navy on ivory, or ivory on navy. No other fields.
- Clear space: the height of the G’s stem on every side.
- Do not outline, bevel, recolor, or set on a photograph without a navy veil.
- At small sizes, use the vector mark — never a cropped photograph of the engraving.
Palette
Quiet materials
Ink, paper, forest, stone. The forest is land. The navy is night over a city of assets. Nothing gilt.
- Ink#0C1520
- Ivory#F3EEE4
- Forest#2C4A42
- Stone#6B6560
